Owen Matthews Owen Matthews

What Zelensky has taken from his former TV career

His superb communication skills and targeted messaging, honed at his Kvartal 95 entertainment company, have proved powerful weapons of war

Volodymyr Zelensky – easily the equal of the most impressive wartime leaders the West has ever had. [Alamy]

Already a subscriber? Log in

Election special offer

The stage is set. Grab a front-row seat with The Spectator. Subscribe and get 3 months for just £3 – plus a free election mug.

  • Weekly delivery of the magazine
  • Unlimited access to our website and app
  • Spectator newsletters and podcasts
  • Our online archive, going back to 1828


Want to join the debate?

Only subscribers can comment. Sign up and – in the run-up to the election – you’ll get the next three months for just £3.

Already a subscriber? Log in