Ian Sansom

When content-creators fight

We no longer marvel at skill. What we admire is chutzpah – such as the chutzpah of KSI and Joe Weller facing off at the Olympic Park

None of us is above YouTube, and nothing is beneath it. We have of course all long since submitted to a universal medium whose sole purpose appears to be the promotion of the universal below-average, but this doesn’t mean that there isn’t pleasure to be had from watching content created by so-called ‘content-creators’ whose created content is often pretty much content-free. Indeed,a large part of the obvious appeal of user-generated content is that it is generated by people who are just like you and me and who therefore make stuff that isn’t actually very good. We no longer marvel at skill. What we admire is chutzpah.

The most recent example of a home-grown, coarse-grained YouTube spectacular was the amateur boxing match between KSI and Joe Weller earlier this month, broadcast live from the Queen Elizabeth Olympic Park in London.

KSI, as Spectator readers will be aware, is a professional gamer-cum-rapper, real name Olajide Olatunji, from Watford, some of whose popular uploads include ‘The Best Ever Steak!’, ‘I Hate Pokémon Go!!!’ and ‘Smash or Pass: Female YouTubers’. Joe Weller is a YouTuber from Eastbourne who mostly films himself exploring abandoned buildings. Between them, with their rough-and-ready charms, they have amassed more than 20 million followers on social media and small fortunesto match.

Unlock unlimited access, free for a month

then subscribe from as little as £1 a week after that

The fight ended with a win for KSI by a technical knockout.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.


Unlock more articles



Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in