Steerpike

When is a meatball not a meatball?

When is a meatball not a meatball?
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Q: When is a meatball not a meatball? A: When it's vegan.

Nothing is sacred to the killjoys over at Peta, not even the honest Ikea meatball.

Just about the only tolerable aspect of an afternoon spent at the Swedish furniture giant – the meatball –has come under attack from the left, with the introduction of a vegan version.

Teaming up with the animal rights lobby, 'the company has announced that the tasty vegan treats will be available in its store restaurants beginning in April.'

Mr Steerpike is not sure what these non-meat balls will be named, but given Ikea's form in the area, it will probably be a totally random Scandinavian Christian name.

Written bySteerpike

Steerpike is The Spectator's gossip columnist, serving up the latest tittle tattle from London and beyond. Email tips to steerpike@spectator.co.uk.

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