Jonathan Miller Jonathan Miller

Why Ryanair is the best airline

According to Richard Branson, the secret to running a successful airline is to keep the staff happy. They will, in turn, be nice to the passengers, who will themselves be happy and flock to fly. A charming if naive theory. Virgin Atlantic, run on this principle, has teetered on the edge of insolvency for years.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.

Or

Unlock more articles

REGISTER

Read next

Trending

Michael Simmons

When it comes to education, Scotland is an example of what not to do

Michael Simmons
From the magazine
Scots have, in the past, bragged about having the best education system in the world. Scottish sixth-formers study a broader range of subjects and aren’t forced to specialise too early. And look at our history: the literature, the Enlightenment, our universities, all due to world-class schools. But however true this may once have been, it’s

Because you read about aviation

Also by Jonathan Miller

Latest

Comments

Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in