I suspect that the story about Brown paying his brother £6,000 for cleaning services could be as damaging to the Prime Minister outside the Westminster Village as the McBride story was to him inside. One of the few remaining things Brown had going for him was the idea that whatever you thought of him he didn’t appear to be a politician on the make and on the take. Headlines about paying his brother £6,000 for cleaning blow away the image of him as a frugal Son of the Manse. It makes him appear just as bad as the rest of them.
To be fair, the detail of the story is less bad than the headline. But it is the headline that will stick in folks’ minds.