Simon Hunt

Why Threads is failing to win over Twitter users

Elon Musk (Credit: Getty images)

When Mark Zuckerberg’s Meta released Threads earlier this month, it looked to be the biggest threat to Twitter in the app’s 17-year history. Over 100 million people signed up within days, a lightning-fast adoption rate that made ChatGPT’s four-week timescale to hit the same milestone seem sluggish. But that threat now appears to be rapidly tailing off.

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