Will Kraft’s plastic cheese smother Cadbury’s heritage?

Elliot Wilson says there are synergies between the takeover protagonists — but it will be sad to see the British chocolate maker swallowed by a bloated US conglomerate

When consumer goods giant Kraft tabled a £10.2 billion bid for Cadbury two weeks ago, the outcry was immediate and heartfelt. Here was an American monster buying an iconic British household name, one of our very last independent, home-grown, corporate crown jewels.