
Richard Branson deserves (some) respect
Tom Bower’s first biography of Sir Richard Branson, in 2000, was memorable for its hilarious account of the Virgin tycoon’s accident-prone ballooning exploits — and for its trenchant thesis that he had ‘toppled from his perch onto a slippery, downward path’, both in business and personal reputation. But what Bower depicted as ‘the beginning of the end’ for the bearded self-publicist turned out to be rather the opposite. Since the turn of the millenium, Branson has blasted into the stratosphere; not literally, since his equally accident-prone venture in commercial space travel has so far failed to take off, but in the sense that he has attained ever more rarified levels
