Why the SNP lost its supporters — and how it can win them back again
Since 2011, the SNP has undergone a meteoric rise from underdog to Scotland’s natural party of government. It’s a transformation I helped design, through innovating the digital strategy of the party. However eight years of Nicola Sturgeon’s rule has fostered an era of indolence and self-deception over policy and independence. As Humza Yousaf embarks on his ‘summer of independence’ campaign (which started in Dundee this past weekend), it becomes ever more important to reflect on the stagnation of support for independence. Instead of good governance and progress towards independence, it appears some SNP politicians have relished the trappings of power more than in serving the electorate who put them there.
