Loyalty doesn’t pay: why insurers need to treat their existing customers better
One of the worst habits of the trillion-pound general insurance industry will be brought to an end in April next year. Even to a cynic, the willingness of many large general insurers to prey on the blind faith of loyal customers is thoroughly distasteful. Each year, they write with their renewal notices, thanking us for our business and saying there is no need to do anything if the policy still meets our needs. ‘This is an automatic renewal,’ they say. ‘We look forward to providing another 12 months of cover.’ How convenient, thinks the time-poor customer, trusting that the insurer which looks his home and car will have his best interests
