‘Everyone must go!’ New Zealand’s new tourism declares, but so far almost everyone seems to be cringing. The prime minister of New Zealand, Christopher Luxon, this week unveiled the latest tagline aimed first at holidaymakers from Australia but also those living further afield. Critics say the wording of the latest marketing campaign sounds like something
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in