Advertising

We get the message: smoking is bad for you. Now leave fag packets alone

What form do you reckon the government’s consultation on cigarette packaging is going to take? Given that health minister Jane Ellison has said that the government’s intention is clear and the consultation short, I rather think it’s going to be like the gay marriage consultation – which ignored half a million objections to the thing in principle, and just focused on asking how to implement a decision already made. So this business of seeking out the views of ‘stakeholders’ is, I rather think, entirely cosmetic. I don’t know whether you could call me a stakeholder because I’m not exactly a smoker – I’ve never got the hang of inhaling –

Very bad poems on the Underground

My husband was surprised by quite a bit when we travelled by Underground in London the other day. Although he has a Nelson Mandela Memorial Freedom Pass, he seldom chooses to join us Morlocks down below. ‘Is this the work of a Chinaman?’ he asked, nodding towards a poster. ‘You mustn’t say “Chinaman”, dear,’ I said firmly. The poster showed people with vertical slits for eyes and no noses. They stood hunched in an Underground carriage, dressed in T-shirts, as if in a scene from some dystopian film like Idiocracy. Above the image, words were arranged in lines: ‘We really don’t mean to chide / But try to move along inside,

Why I’m on board for the homophobic bus

London has long since lost its allure for me — altogether too many cars, foreigners, cyclists, middle-class liberals and people who, like me, work in the media, as they call it. I was born in London but only feel truly at home in the north-east of England, an area of the country within which the constituents of that list I quoted above are almost nonexistent. But I am thinking now of moving back to the city — it’s possible that I could afford a flat in somewhere such as Brockley, or perhaps Catford — to take advantage of a radical new development in our capital. Because rumbling along the streets

Steve Punt’s diary: Britain is now living in a middle-class parody of itself 

One of the most dispiriting experiences currently available is any commercial break during a televised football match. In a Champions League game, within seconds of the half-time whistle you are pitched into a garish carnival of crap which glaringly and proudly condenses Everything Wrong With Modern Britain into three bombastic minutes, beginning with the laughably pompous Champions League choral theme and then going downhill from there. Adverts follow for gambling, drinking, and borrowing money, along with violent computer games and cars. A multi-millionaire actor will exhort recession-hit viewers to bet on the next goal, via a handy app. Glossy couples and sexy croupiers make online cash-fleecing look like a James

Dear Justin Welby – here’s how you can really take on Wonga

I’ve been in the pulpit again, this time to salute the centenary of the death of Charles Norris Gray, a formidable Victorian vicar of my Yorkshire town of Helmsley. Gray was a social activist with strong opinions on everything from sanitation to election candidates, and he did a great deal of good for his parish — so I’m not averse to the idea of churchmen intervening in worldly affairs, and I think Archbishop Justin Welby was right to highlight the parasitical nature of ‘payday lenders’ such as Wonga, even if he was subsequently embarrassed to discover that the Church of England was an indirect investor in it. But by his

Letters | 28 February 2013

Healing the world Sir: We most warmly commend the courage of Professor Meirion Thomas (‘The next NHS scandal’, 23 February) in lifting the lid on the appalling abuse of the NHS by foreign visitors. It has been going on for years but has been covered up by the culture of fear that has pervaded that organisation. We stand ready to support the professor in parliament if that should prove necessary. Regrettably, the present position is even worse than he described. The relevant quango (the Primary Care Commissioning group) issued instructions last July that GPs must accept an application for registration from any foreign visitor who is here for more than

Bookends: Disarming but disingenuous

At first glance, Be the Worst You Can Be (Booth-Clibborn Editions, £9.99) by Charles Saatchi (pictured above with his wife, Nigella Lawson) seems a rather distinguished book, with its gilt pages bound in what feels like genuine Gnomitex, and this impression persists until one begins to read it. The title page explains the format — ‘Charles Saatchi answers questions from journalists and readers’ — and the first page sets the tone: ‘If you had a bumper- sticker on your car,’ asks a journalist or reader, ‘what would it be?’ And our modern Maecenas replies: ‘Jesus loves you. But I’m his favourite.’ (Boom boom!) So it’s not a distinguished book. It’s

Surviving the Ides of March…

I’m indebted to Patrick Kidd for unearthing this terrific advertisement for Scotsh Whisky, published in the Western Morning News in 1927. These are indeed treacherous times so it is pleasing to be reminded that March winds hold no peril for those who are fortified with Scotch Whisky. As Patrick says, what a shame the liquor industry can no longer offer sage advice like Scotch Whisky can be taken at the strength and in the volume best suited to the individual constitution, the time and the climate. Good to be reassured, too, that whisky is The safest & best drink in any climate. That said, it seems a stretch to suggest

Rombo vs Santorum

Having reclaimed the mantle of ‘Anti-Romney in Chief’, Rick Santorum is now surging in the polls. He’s moved into a narrow lead at the national level and – more importantly – looks likely to win two of the next big states on the primary calendar: Michigan and Ohio. Of course, that makes him the new target of Romney attack ads. Restore Our Future – the pro-Romney Super PAC – has already released a video slamming Santorum as a ‘big spender’ and ‘Washington insider’, which it will air in Michigan, Ohio and Arizona. A Romney advisor explained the strategy to Buzzfeed yesterday: ‘“Santorum’s a blank slate, so everyone’s projecting on to him what

Halftime in America

Is this Chrysler ad, aired during the Superbowl, political? Sure it is, in the way that almost any call to ur-American greatness ends up being political. But it’s not necessarily an endorsement, even of the dog-whistling variety, of the present administration. You can make a substitution too, after all. Mind you, it is tricky to imagine a British equivalent of this advert that would not be subjected to much mockery and laughter. Cue the old saw about two countries divided by a common language.

Romney to win in Florida, but by how much?

When this week began, Newt Gingrich was the clear favourite to win tonight’s Florida primary. He’d just beaten Mitt Romney by 13 points in South Carolina and two new polls put him 8 to 9 points ahead in Florida. Momentum was on his side, Romney was facing criticism over his tax returns, and he’d have two debates – his favourite campaigning medium – to press his advantage home. But – despite securing an endorsement from Herman Cain on Saturday – Gingrich now finds himself well behind Romney, and with just a 3 per cent chance of victory, according to Nate Silver’s model (above). Why the turnaround? Partly it’s down to

What does it say about our society that abortion will now be advertised on TV?

The news that for-profit abortion providers are soon to be allowed to advertise on television suggests there is something very wrong with our society. Abortion may well at times be the least worst option. But even those of us who accept this should feel deeply uncomfortable with it being actively promoted on television. The fact that these providers want to advertise on television is revealing of a certain lack of moral seriousness about the work they do. This news is also revealing of how far we have come since the Abortion Act 1967. I doubt that the parliamentarians who voted that legislation through envisaged that 45 years later, what are

Ron Paul Does Red Dawn

His ad team* PAC seem to be inspired by Patrick Swayze’s finest hour. That’s the 1984 classic, Red Dawn. (What else could qualify for that palm?) Anyway, whatever else it is this ain’t exactly pandering to the GOP base. Again: it’s time for UK parties to emulate the cousins’ approach to these things. Granted, the Jerry Bruckheimer style might not work for British political advertising but surely stuff borrrowed from Brief Encounter or the Ealing Comedies might do the trick? *My mistake. Thanks to readers for pointing it out.

Newt Gingrich: Serial Hypocrisy

A splendid ad released by Ron Paul’s campaign: Youtube has been great for political ads and while ads alone can’t kill or win a campaign they greatly increase the gaiety of the circus. British politics may not enjoy (or, if you prefer, be afflicted by) TV advertising on the American scale but surely the creatives in the business can start producing quality work like this to be seen online? For entertainment, if nothing else…

President Perry: Hollywood Action Hero

Peter Suderman says Rick Perry’s “epic new campaign ad appears to have been shot by Michael Bay and edited by Tony Scott in Domino-esque fit of ADHD frenzy” and, sure enough, that’s about right. But it’s kinda absurd and awesome too. I can’t wait to see Rowan Atkinson star in the Ed Miliband version… If the style seems familiar then that’s because it’s made by the same guy that did Pawlenty: The Movie. Perry makes a more convincing hero, however.

Worthwhile Canadian Attack

I agree with Matt Yglesias: this Canadian Conservative hit on Michael Ignatieff is great*: *I mean great as in thoroughly, entertainingly, usefully reprehensible…

Osborne gets his man

So Martin Sorrell is set to move WPP back to Britain. This was always part of Osborne’s Budget plan, as I revealed in my News of the World column and also mentioned on Coffee House. As I said in the newspaper: “The Chancellor has been on bended knee, pursuing Sorrell with energy that would make Berlusconi blush. ‘What do we need to do?’ he asks. Sorrell’s answer is to cut the tax on overseas profits. So Osborne will, hoping to lure back companies who generate most of their cash abroad.” Today, Sorrell will announce that he’ll come back from Ireland if the Budget is made law. Of course it will

Worthwhile Canadian Attack Ad

Ah Canada! Such a nice, boringly successful place! So it’s splendid to see they do attacks ads there too. Here the Tories have some fun with Michael Ignatieff: The only problem with this? It risks making the Conservatives seem provincial and oddly jealous of anyone who dares leave Canada and succeed somewhere else. Wrapping yourself in the Maple Leaf is fine and dandy but it can make you seem small too. Even when your target is Michael Ignatieff…

The Glory Days of Advertising

The More Doctors Smoke Camels Than Any Other Cigarette! advertisement is, I think, pretty familiar. Those were the days! Here’s a terrific collection of splendid (and some not so splendid) ads from the Mad Men era (and some from before it). Among my tobacco-favourites: “Born Gentle”? Class. Don Draper would have been proud. Rightly so, too. Should have been accompanied by another ad making a “Born Free” case. Then there’s this Marlboro gem: “You need never feel over-smoked” is a mild form of genius. Clearly this boy would grow up to be the Marlboro Cowboy. And, seasonally, this: It’s true: smoking is fun! Finally, for pipe smokers everywhere: All gone