The surprising brilliance of meal kits
Ford’s Kumar Galhotra once remarked that carmaking is 100,000 rational decisions in search of one emotional decision. You spend five years and billions of dollars perfecting the drive train, the suspension and the onboard software only for people to choose a car based on the number of cupholders or the fact that the satnav is voiced by James Earl Jones. I’m hardly immune to this myself. I recently decided I wanted a Tesla because it offers an ingenious function called dog mode. This is faintly absurd to begin with: it’s even more ridiculous when you consider that I don’t own a dog. Consumer capitalism is the Galapagos Islands of human
