Why are artlessly ambiguous headlines called ‘crash blossoms’?
‘Hospitals named after sandwiches kill five,’ ran a headline in the Times in June. When it was tweeted by the journalist Adam Macqueen, people pointed out that there really is a Mayo Clinic (in Minnesota), though egg or tuna is not specified, and there had been a BLT group of hospitals (Barts and the London Trust). Such artlessly ambiguous headlines have, since 2009, been called crash blossoms, at the suggestion of an editor called Dan Bloom, suitably enough. The name derives from a headline in Japan Today: ‘Violinist Linked to JAL Crash Blossoms’. The article below it concerned the success of Diana Yukawa, whose father had died in a Japan