The pundits called it long ago: Avatar 2: The Way of Water was going to be a flop. They did allow that betting against the so-called ‘king of the world’ James Cameron was rash – after all, Titanic and the first Avatar film overcame almost hysterically negative buzz in order to become box office behemoths. But there were too many reasons why the latest Avatar was going to fail. Nobody remembered the first film, they said. It wasn’t meme-able, they warned. Sam Worthington, its supposed star, was a nobody. There were too many blue people in it. The first film had had the novelty of 3D, but that was now a completely defunct format, popular only in China.