What’s more important to voters? Coherent policy or the chance to ‘send a message’
What are you doing when you vote? Much of the discussion about elections assumes – implicitly or explicitly – that voters are making a judgement about policies being put forward by the parties; that they would only vote for a party which had policies with which they broadly agreed; and, moreover, that these policies will have to form a vaguely coherent programme, and be realistic and affordable. Even allowing for that fact that we know that many voters don’t know the details of the various policies proposed, it is still widely assumed that they would care if they knew. This is why there is so much discussion of policy proposals