The handmade suit I’ll never wear
Someone somewhere must surely have calculated that Bangkok has more doctors and tailors per capita than anywhere on Earth. These two industries, healthcare and clothing, must account for a prodigious share of tourist revenues, and they both operate on similar principles: make the customer feel pleasant even as the results disappoint. It’s a formidable business model, not least because it persuades thousands of customers that they have scored a bargain and therefore cannot be as disappointed as they actually feel. Deeply gaslit, the customer fervently believes in what he has purchased – even if his new suit would not look amiss on a Jacques Cousteau research boat or his ‘world-class’
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