Butlins and the return of the apostrophe – Spectator Blogs
When you begin in subediting – the odd little craft of preparing other people’s journalism for publication – certain things, or pairs of things, are drummed into you. St James’ Park is where Newcastle United play; St James’s Park is where the band of the Grenadier Guards play. Lloyds is the bank; Lloyd’s is the insurance market. Pontin’s has an apostrophe; Butlins doesn’t. Unfortunately for subeditors, times change. St James’ Park is now the Sports Direct Arena, although a similar deal has yet to be done for St James’s Park. Lloyds has acquired TSB and been acquired, in turn, by the government. Pontins has emerged from financial difficulties, but it
