Russia and the death of the Golden Arches theory
Ah, well, it was a lovely idea, born of the age of liberal-democratic triumphalism that was the 1990s: the ‘Golden Arches theory’, which held that no two countries that had McDonald’s franchises had ever been – or would ever go – to war. Remarkably, it wasn’t the product of McDonald’s PR department but the work of New York Times columnist Thomas Friedman. He argued that the arrival of McDonald’s signified a society that had become so consumerist that enough people had enough invested in economic stability to ever risk a war. Armed conflict ain’t good for the hamburger trade The final nail in the coffin of the Golden Arches theory has come
