Ross Clark Ross Clark

Russia and the death of the Golden Arches theory

It's a neat, but demonstrably wrong, idea

(Getty)

Ah, well, it was a lovely idea, born of the age of liberal-democratic triumphalism that was the 1990s: the ‘Golden Arches theory’, which held that no two countries that had McDonald’s franchises had ever been – or would ever go – to war. Remarkably, it wasn’t the product of McDonald’s PR department but the work of New York Times columnist Thomas Friedman.

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