Barometer | 25 May 2017
Sloganeering Do snappy manifesto titles help win elections? Some which led to victory: ‘Let Us Face the Future’ — Labour 1945 ‘The New Britain’ — Labour 1964 ‘A Better Tomorrow’ — Conservative 1970 ‘ Let Us Work Together: Labour’s Way Out of the Mess’ — February 1974 ‘The 1979 Conservative Party General Election Manifesto’ ‘ Because Britain Deserves Better’ — Labour 1997 And some which led to heavy defeats: ‘Winston Churchill’s Declaration of Policy to the Electors’ — Conservative 1945 ‘Action Not Words: the New Conservative Programme’ — 1966 ‘ The New Hope for Britain’ — Labour 1983 ‘Britain Will Win With Labour’ — 1987 ‘You Can Only Be Sure