I've always thought of the Daily Mail as catering to a sort of Roundhead English tradition, the inheritors of low Protestantism, the solid middle class, high in conscientiousness and below average in openness. That's not my tradition, personally; I identify with the Cavalier inheritance, more Catholic, more reactionary-but-in-a-jokey-way (or is it?), represented by the Daily Telegraph, a long line of heroes from Prince Rupert to Michael Wharton.
So it's not my paper of choice, but it's good at what it does and people I know and care for read it – almost all of them women, unsurprisingly, considering it has the highest female readership of any newspaper.
Indeed what I dislike about the Mail is the same thing I dislike about much of the British left, which also stems from that low Protestant tradition - the sense of perpetual outrage and the moral superiority.