Instant gratification
Instant photography already existed long before Edwin Land, the ingenious inventor and founder of Polaroid, went for a walk with his daughter in Santa Fe in 1943. ‘Why can’t I see the pictures now?’ she asked her father on the way home. But the photographic systems available at that time were really just ‘experimental portable
![](https://www.spectator.co.uk/wp-content/uploads/2020/02/polaroid.jpg?w=440)