Frank Luntz

Don’t go greener or get meaner, Mr Cameron

It’s been two years since I sat down with 30 potential Conservative voters for BBC2’s Newsnight and asked them whom they’d like to follow into the next election. Their answer was nearly unanimous: the heretofore unknown and obscure David Cameron. And it’s been a year since I sat down with 30 potential Labour voters and

Cameron’s political language

The US pollster Frank Luntz has made a huge impact on recent British political conference seasons. Here he explains why the Tory leader is pulling ahead of the Chancellor — and what the American political scene has to teach them both Washington My Labour friends insist that the public just doesn’t know Gordon Brown the