When The Spectator returned furlough money during lockdown, we set ourselves a new target. Rather than take the taxpayer subsidy, we decided to try to grow our way of this mess by hitting sales of 100,000. For a magazine that finished last year averaging 83,020 weekly sales, it was ambitious. But in times of crisis, we thought, there should be a bigger demand than ever for original, thought-provoking and wide-ranging comment and analysis. The few days after our furlough announcement brought the largest sales increase in our history and the momentum has continued. I’m delighted to announce that we are now close to hitting that target, with sales averaging 96,817 in Q3 of this year (July, August, September). We hope to break through 100,000 before Christmas.