James Johnson

James Johnson was a senior research and strategy adviser to Theresa May between 2016-2019. He is co-founder of
the research company J.L. Partners

Why Donald Trump is winning

Trump is headed to the White House. As I write, that is the consensus of almost all political experts, including the New York Times’ Nate Cohn, who puts Trump’s chance of victory at greater than 95 per cent. Trump is set to pick up at least one – and possibly all three – of Michigan,

Who should Kamala Harris make her running mate?

It’s Kamala. The result of the last 48 hours, capping off one of the most eventful weeks in American political history, has been to all but confirm Kamala Harris will be the Democratic nominee for president this November. More than half the delegates at the upcoming DNC in Chicago have pledged their support to her,

Farage’s return is Rishi Sunak’s worst nightmare

From the moment the Conservatives called this summer election they seemed doomed: Sunak had failed to deliver on his five promises, much of the electorate had given up on him, and Starmer looked set for power. But there still seemed like the possibility of a hung parliament, or perhaps Labour only getting a small majority,

The statistic that should terrify Tory HQ

The tightening looks on. On Tuesday, my polling firm JL Partners published its first campaign poll showing a 12-point Labour lead, down from 15 points at the start of May and 18 points in April. Our data scientist, Callum Hunter, has written for The Spectator on why we are confident our methodology is the right

Sunak’s snap election looks like a calamitous error

Until yesterday there was a fair amount of goodwill towards Rishi Sunak amongst his colleagues. Tory parliamentarians would not have been happy with a defeat in an election forced upon the Prime Minister at the end of the year, but they might have understood it. Most MPs felt the PM had been dealt a dire

Voters agree with Lee Anderson about cracking down on crime

Lee Anderson, the recently-appointed Tory party deputy chairman, has sparked a political row with his comments on capital punishment. ‘Nobody has ever committed a crime after being executed. 100 per cent success rate,’ he said in an interview with The Spectator. Rishi Sunak says he disagrees, and is not in favour of the death penalty.

Boris is tainting the Conservative brand

The loss of Wakefield and Tiverton and Honiton has shaken the Conservative party. But governments like Thatcher’s and Cameron’s have suffered mid-term blues before and bounced back to win elections. Is there anything really that different about what is happening now that will stop Boris Johnson making a similar recovery? In my view, the answer

Boris is no Trump – and that’s why he’s doomed

In the last week, I’ve been crisscrossing the United States, meeting with politicians and their advisers ahead of this year’s congressional elections. Almost everyone has asked me about the ongoing Boris Johnson saga. Their most common refrain is surprise: how can the simple act of attending a party prompt a prime minister’s ever-more-likely political demise?

A plea from a pollster: stop listening to the public

When Dominic Cummings released his WhatsApp messages with Boris Johnson earlier this month, perhaps the most alarming was the one where both men fretted about ‘trends in polls and lots of focus groups over the past 2 weeks’. The texts, dated 27 April 2020, also saw the Prime Minister asking about ‘tonight[‘s] focus group and

Is Britain really a nation of lockdown-lovers?

A quick read of the polls, and you would be forgiven for thinking we are a nation of lockdown-lovers, clamouring for stricter measures, eager to obey and accept any and all restrictions given to us. An Ipsos-MORI poll over the weekend showed 45 per cent of the public think current measures are not strict enough,

Boris will regret a no-deal Brexit

Much has been said about the prospect of no deal over the past few days – the economics, arguments over sovereignty, the views of Conservative MPs, possible long-term gain, and the views of the voters. All will be important to the government’s final decision. Looking only at the voters, the established wisdom seems to be

Tories should be terrified of John McDonnell

Once again, question marks surround Jeremy Corbyn’s leadership. This is not new. While I was at 10 Downing Street, with the small but significant possibility of a sudden Corbyn departure, we spent some time exploring the electoral impact of who might come next. To work out who might put up the best fight and how best to counter them,