John Niven

‘John, we need your autobiography.’ ‘I thought I’d express my life experience in song.’ ‘That’ll be fine.’ This would be an odd agreement, and one the world would (rightly) be less than thankful for. But though not everyone plays music, we all have a relationship with prose. And recent years have seen a trend in

In 1994 I was working in marketing at London Records, a frothy pop label part-owned by the Polygram Group — both long gone, swallowed up by Warner Bros. That summer some Americans came into our office to pitch us a project. Rather than unfurling some band or singer, they wanted to talk about technology, specifically