Michael Moszynski

Michael Moszynski is the founder and CEO of London Advertising

Boris will never regain his election winning magic

Even as the partygate stories continue to mount, some of Boris’s defenders still leap to his defence. This dwindling group of supporters believe the campaign to oust Boris is orchestrated by the PM’s enemies who have an axe to grind. Well, I worked on the Brexit campaign, played a part in helping Boris secure the leadership

Labour’s dire general election campaign

Despite its well-drilled Momentum supporters and union backing, Labour’s fabled election machine seems to be misfiring this election. On Friday, I personally conducted two informal focus groups of millennial swing voters in London and was surprised, in what should be Labour’s strongest redoubt, that not one participant could recall a single Labour advertisement, or even what