The second season of Mad Men launches tonight on BBC4 (and, more sumptuously still, on BBC HD). Today’s Times has a timely interview with both Mary Wells Lawrence and Charlotte Beers, both two legendary Mad Women in their day. Wells Lawrence is fairly disdainful of the series – not only are the people not rich
I rather like baseball, but I must admit I find American Football incomprehensible and slightly absurd: much of it seems to be a bad game of rugby played by motorcylists. Although, in its defence (pronounced dee-fence), the very best moments are spectacular. This year I forced myself to watch Superbowl XLIII, preferring to view online
Generally the view of marketing and advertising is that it is a zero sum game. A nifty piece of advertising might steal a bit of brand share here and there, but at the expense of someone else’s sales. That’s the usual assumption. Today I’m not sure it’s true. I think we are now in a
I try hard to like the new, darker James Bond, but I miss the camp insouciance of the earlier films. If you’ve grown up with the type of 007 who briefly interrupts a bout of exotic love-making to sabotage a Russian spyplane with a champagne cork, it’s hard to warm to a character who spends
Last month saw the usual spate of newspaper articles ridiculing the circular letters sent with Christmas cards. A series of books by Simon Hoggart now documents the worst of these. Funny as his examples are, he’ll be hard put to beat the instance sent in by a reader of the Daily Telegraph: ‘I suppose the
I’d like to start 2009 with a few words of thanks to everyone who has joined the Spectator readers’ lending team at www.kiva.org/team/spectator. So far we have lent money to over 100 small businesses in the developing world, a figure buoyed by the disproportionate generosity of the Spectator’s Australian readership (including a lady from Cairns
It’s not always a good idea to read certain books when you’re too young. At school it didn’t occur to any of us that Brave New World was meant to be a bad place — it seemed like a utopian fantasy world to me. Advice to writers: if you want to alarm teenagers with the
Back in the 1960s an old Welsh steel magnate’s son, who in his youth in the 1930s had been immensely rich but had by now fallen far behind, was asked by my father what he thought about the likely result of the general election. “I don’t care who gets in”, he replied, “so long as
Most journalists have spoken of the financial crisis as evidence of a failure of capitalism. But is it? Or is this kind of reversal in fact necessary if capitalism is to work at all? After all, a free-market economy doesn’t do a perfect job of rewarding success. It may pick better winners than, say, governments,
I am a great fan of Richard Dawkins — the brilliant geneticist Richard Dawkins, that is, not the amateur theologian of the same name. The Selfish Gene and Climbing Mount Improbable are among the most mind-changing books I have read. I can’t say the same of the atheist stuff. Dawkins seems a much better evangelist
The most powerful storyline of the US election, which the fawning media did nothing to challenge, was the idea that Barack Obama was an underdog who had miraculously triumphed against a hostile establishment to make a presidential bid. In this he was rather helped by the simplistic American belief that race somehow trumps all other
An amazing piece of financial analysis has been circulating by email recently. If you had purchased $1,000 worth of AIG stock a year ago, you would have $44.34 left. With Wachovia, you would have had $54.74 left of the original $1,000. With Lehman, you would have had $0.00 left. But if you had purchased $1,000
Last month I bought from eBay a strange little electronic gadget called a Chumby, an item not yet on sale outside the United States. Last month I bought from eBay a strange little electronic gadget called a Chumby, an item not yet on sale outside the United States. It worked happily for ten minutes and
One of the most interesting books from the last year has been Revisiting Keynes: Economic Possibilities for our Grandchildren (MIT Press, £20) — a reprint of a 1931 essay by J.M. One of the most interesting books from the last year has been Revisiting Keynes: Economic Possibilities for our Grandchildren (MIT Press, £20) — a
I recently saw a photograph of a street vendor’s stall in Argentina. The menu reads simply Orange Juice $5. Jugo de Naranja $4. Here unsuspecting Anglophones are paying a premium of 25 per cent for not knowing Spanish. It’s a practice known to economists as price discrimination — in other words setting a price in
A friend of mine, a professor at an Ivy League university, specialises in research into transgenic mice, learning how DNA modifications affect intelligence and memory. A few years ago, after some genetic tinkering, he created a batch of mice of quite spectacular dimwittedness. They were useless in the maze, ditzily wandering about with no sense
In their now famous book Nudge, self-described ‘paternalistic libertarians’ Richard Thaler and Cass Sunstein cite this new paint as an example of ‘feedback’ — the notion that people will make better choices when their decisions have rapidly visible results. If you’ve tried typing on an outdated PC, where characters take seconds to appear on screen,
Toby Young in last week’s Spectator remarked on the peculiar malice, as he saw it, of the online comments posted in response to his articles. He has a point. The people who post comments are not the same reverential folk who form a paper’s traditional print readership. On the other hand, at a time when
A few months ago I wrote a Spectator article suggesting that the government spends far too little money and time on advertising and persuasion, despite the (to me, at any rate) obvious observation that changing behaviour using information or even subtle persuasion is always preferable – on both economic and philosophical grounds – to the
I am still waiting for an enterprising research company to publish honest readership figures for British news-papers. Not the boring stuff about what we read at the breakfast table or flourish at our desks, a decision driven by badge value. No, what I want to know is which papers people reach for in private when