The Poundland paradox
‘Poundland sells for a pound’ is one of those stories of which sub-editors dream – not to mention the beleaguered company’s PR department. But irony aside, the news does draw attention to a paradox: why do discount stores seem to suffer more in bad economic times than they do in good times? It’s like Ratners,
 
			
		 
		 
		 
			 
			 
										 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			 
			