Peter Hoskin

Here lies the General Well-being agenda

Remember David Cameron’s General Well-being agenda? You may not. It was pretty nebulous stuff, which he deployed during the decontamination overdrive early in his leadership. We haven’t heard much about it since – probably as Cameron & Co. realised it could fuel the worst Notting Hill caricatures of them, at a time when the economy was going south and thousands of people are losing their jobs.

Which is why it was striking to see “General Well-being” exumed for this Manchester conference. Yes, the press centre cafe is called the GWB cafe (picture below). Kinda tells you all you need to know about that particular Cameroonian non-starter.

P.S. For any CoffeeHousers who are interested, here’s what the whole press centre looks like:

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