In Gerald Weiner’s book The Secrets of Consulting, there is a case study in which a bright MBA graduate tells a giant multinational burger chain to eliminate just three sesame seeds from each bun to save the company $126,000 a year, under the assumption that none of the customers will notice. This works, so the next
Comments
A blooming good offer
Join the conversation with other Spectator readers by getting the next 3 months for £3.
CLAIM OFFER 3 months for £3Already a subscriber? Log in