Mark Wood

Can the iPad save Fleet Street?

Newspapers are losing money hand over fist, says Mark Wood. But Apple may have devised an electronic format that could save the day

issue 10 July 2010

Will Steve Jobs go down as the saviour of the British newspaper industry? Quite possibly, if iPads are the big Christmas hit this year. That would mean they are becoming essential gadgets for business people, commuters, air travellers and the reading classes in general. They might just mark a turning-point for the fortunes of a British industry grappling desperately with dramatic declines in sales, defection of advertisers and woeful returns on the huge investments made in glitzy websites and marketing budgets.

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