First it was George Osborne on the 5:2 diet, then the Prime Minister revealed he had 'given up bread' in an attempt to shed some pre-election pounds.
Today, Cameron has revealed further details of this vigorous health kick. Speaking in Hampshire, he claimed he rambles through the Oxfordshire countryside with his daughter Florence upon his shoulders 'to add to the exercise regime I am undertaking'.
You be careful there, Prime Minister. Don't exert yourself too much.