Prue Leith

Fad diets are just junk

We all know what real healthy eating is, yet we still fall for too-good-to-be-true health ‘facts’

issue 17 June 2017

Why do we do it? We really need to stop supporting the snake-oil industry. We know there is no such thing as a miracle diet, a magical health cure, a mystical practice or a strange (and always expensive) product that is going to make us youthful, happy and, above all, thin.

When Planet Organic first opened in Westbourne Grove, it was a great shop, with a butcher, fishmonger and baker as well as a good range of veg and groceries. Now a third of the shop is shelf upon shelf of supplements, beauty preparations and diet books; another third is a café; and what meat and fish there is comes in vacuum packages.

You can’t blame the owners. We are addicted to coffee and a cup of it nets the shop about £2 in profit. And they wouldn’t sell all those unnecessary supplements if we didn’t buy them. The profit on a £100 bottle of seaweed detoxifying purge is a lot more than on a £100 basket of real food.

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