Stephen Bayley

Frieze Art Fair: where great refinement meets harrowing vulgarity

But there’s no point cringing about prices: art has always been about money

A woman stands next to 'Workroom Radiator Left' by Haegue Yang at the Frieze art fair at Regents Park on October 13, 2010 in London, England. (Photo by Ian Gavan/Getty Images) 
issue 25 October 2014

If you wanted to find a middle-aged man in a bright orange suit, matching tie and sneakers, Frieze is a good place to start looking. I found one. Or maybe he was a limited edition existing in several reproductions. Certainly, he was frequently spotted: conspiratorial of aspect, he was stooped and crouched over a mobile with body language saying ‘serious business’. I overheard: ‘Ah, Corinna. Va bene? How are prices in Zurigo?’

Long before you reach Frieze’s vast tented sites in Regent’s Park there are signs of danger. Extraordinary shoes and statement hair and rucked-up skinny trousers start appearing in a fall-out zone about half a mile away from the BMW VIP drop-off area and the Mercedes-Benz shuttle buses.

The French dealers tend towards the floppy, well-shampooed fringe which can be meaningfully flicked. The Germans prefer more aggressive, buzz-cut styles. The French wear cashmere cardigans under suits with open-necked shirts, the Germans go for more severe architectural fashions.

Since 2003, London’s Frieze Art Fair has been the ultimate pop-up.

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