Julie Burchill

How ‘iconic’ became anything but

When the word is applied to sausage rolls, lipstick and bathroom fixtures, it's lost all meaning

  • From Spectator Life

Though I love words, I don’t generally get on other people’s cases about them as I don’t expect everyone to have my almost parasexual attachment to the English language. I’ve suffered silently through the flagrant misuse of ‘epic’ and ‘awesome‘ and numerous moronic reference to food as ‘orgasmic’ and ‘artisanal’ featuring ‘curated table-scapes’.

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