Sam Leith Sam Leith

How Noddy and Big Ears conquered the world

Enid Blyton not only knew what children wanted: she was a one-woman marketing genius, says Andrew Maunder

[Alamy] 
issue 11 December 2021

Perhaps the funniest of the many funny jokes in Sue Townsend’s The Secret Diary of Adrian Mole, Aged 13¾ is its protagonist’s struggle with Enid Blyton. Having turned the corner into adolescence, Adrian is mortified by the Blyton characters on the wallpaper in his childhood bedroom and sets about repainting the room in black, the better to represent his turbulent soul.

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