Sam Russell

How TikTok can turn a book into a bestseller

issue 05 June 2021

I have an American friend who loves reading, but is clueless about technology. The last time I visited him he was still using Internet Explorer, which even Microsoft has given up on. My friend was puzzled when he walked into his local bookshop and was met by a table of books with the sign ‘#BookTok made me read it’.

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