If you don’t think this novel is practically perfect, I’ll send you a replacement

Woke it may be, but Jaguar’s ‘Copy Nothing’ video is a work of marketing genius. With its ungendered models, ungrammatical slogans (‘live vivid’, ‘delete ordinary’) and strange absence of cars, the 30-second ad has brought global attention to a brand that was dying for want of a new generation of customers, in an auto industry