During silly season, bored journalists often entertain themselves by reading rather than deleting the slew of pointless press releases that land in their inboxes. Today’s winner was going to be a pitch that opened with the dangerous phrase ‘Good Morning, I hope you are well?’ (always a sign the PR is sending this release to a very long list of hacks they’ve never spoken to) went on to suggest a story about grooming and beauty tips for Coffee House. But then Labour’s press office sent through a release full of such wisdom and careful crafting that it could only have gone through several committees and possibly even PLP votes to perfect. From Stephen Twigg, it opened with the contrarian observation that young people deserved to be congratulated on their A level results:
‘I wish everyone the best of luck today with their results and next steps, whether this is university, an apprenticeship or a job.
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