Today’s Telegraph poll is disastrous for Cameron. That the Tories are 9 points behind Labour is not even the worst news in it for him; what should worry him most is how his personal ratings have plummeted. In February, 43% of the electorate thought he was proving a good leader and 27% that he wasn’t with 30% undecided. Those numbers have now been reversed. Today, 44% think he is not a good leader compared to the 27% who view his leadership positively (29% remain undecided).
How to pull out of this nosedive is now priority number one for the Tories. Toby Helm reports this morning on a love bombing of the press by Cameron strategists and writes that: “Those close to him say the task now is to promote Mr Cameron as just as serious as Mr Brown because seriousness is in fashion.”
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