Scott Bradfield

Nothing was off-limits for ‘the usual gang of idiots’ at Mad

First published in 1952, the satirical magazine helped free the American youth of Vietnam War era of some of the stupidest beliefs they were supposed to hold about their country

Portrait of William Gaines, Mad’s publisher, by Drew Friedman. [Illustration by Drew Friedman] 
issue 21 September 2024

As many of us who grew up in America in the 1960s and 1970s learned, Mad magazine didn’t, as our parents warned us, warp our brains – because our brains were pretty warped to begin with. It was a time when what passed for culture was almost entirely scripted by Madison Avenue, promising that overpriced concoctions of sugar water and aspirin would eliminate all pain, social awkwardness and anxiety, or transport us to happy, sex-crazed beach parties with packs of photogenic young people.

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