Jason Yapp

Rage against the tagine: Supermarket swipe

Wine is one of life’s great joys – so why, asks Jason Yapp, do major retailers do such a dismal job of flogging it?

issue 09 April 2011

Wine is one of life’s great joys – so why, asks Jason Yapp, do major retailers do such a dismal job of flogging it?

I have several items to declare: bags of prejudice, a heap of self-interest, a smidgen of latent snobbery and chips on both shoulders.

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