There’s long been a sense on the Tory side that the party’s campaigning isn’t as sharp as it should be, that CCHQ isn’t up to the job. The Ashcroft target seats campaign was so valued not just because of the money but because of the organisational and management muscle behind it.
The new Tory Chairman Grant Shapps was sent to CCHQ in the reshuffle with instructions to address the place’s institutionalised incompetence. The early signs are encouraging. When Labour announced that it was launching a campaign in the 60 seats where the number of people on working tax credits, which are only going up by 1%, was larger than the Tory majority, Shapps had a Tory response in place in each of those seats by the time Labour’s campaign actually launched. Tellingly, the Tories are trying to emphasise that anyone in work is better off overall because of the increase in the personal allowance.
Get Britain's best politics newsletters
Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in