When life moved to Zoom in March 2020, I quickly found myself with a lot of time on my hands. With events and weddings off the cards indefinitely, I needed to pivot my baking business and realised that if people couldn’t go out to eat cake, I needed to get the cake to them. Overnight, boxes and packing tape were ordered, recipes chosen, and my postal bakes business was formed.
Thanks to the power of Instagram, demand was overwhelming. People ordered boxes for their households – their arrival a mini event to look forward to amid the monotony of lockdown – but most ordered for others. Boxes were being sent to say everything that I was feeling, too – I love you, I miss you, I’m here for you, we will be together again.
Thankfully, lockdown is now over for most of us, but there are still so many times in life where work, study, relationships, travel, illness or simply busy diaries separate us from those that we love.
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