Peter Hoskin

The Brown brand

The Brown brand
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How do politicians achieve that "unspun" look?  Why, by emulating the spin of a soft drinks company, of course.  This from Jonathan Freedland in the Guardian:

'[The Labour campaign team have] taken a look at the branding of Innocent smoothies, hoping the authentic, unspun look might fit their own 'unairbrushable' product, G Brown. They were heartened by the reaction to the retouched Cameron poster, which suggests people are sick of the slick trickery associated with the age of Blair.'

In which case, here's the Innocent website so you can get an insight into the Brown brand (although I doubt he'll provide two of your five-a-day).  If Labour persist down this "Not Flash, just Gordon" road, I suspect the Tories will just bring up Alastair Campbell's renewed involvement with the Downing St operation.