How do politicians achieve that “unspun” look? Why, by emulating the spin of a soft drinks company, of course. This from Jonathan Freedland in the Guardian:
In which case, here’s the Innocent website so you can get an insight into the Brown brand (although I doubt he’ll provide two of your five-a-day). If Labour persist down this “Not Flash, just Gordon” road, I suspect the Tories will just bring up Alastair Campbell’s renewed involvement with the Downing St operation.‘[The Labour campaign team have] taken a look at the branding of Innocent smoothies, hoping the authentic, unspun look might fit their own ‘unairbrushable’ product, G Brown. They were heartened by the reaction to the retouched Cameron poster, which suggests people are sick of the slick trickery associated with the age of Blair.’
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