Rory Sutherland Rory Sutherland

The plan with three brains

We have two ways of thinking, teaches Daniel Kahneman. With the aid of computers, it’s become three

issue 15 March 2014

This month Daniel Kahneman turned 80. Long revered among experts in the decision sciences, his work reached much wider public attention with the publication of the bestseller Thinking Fast and Slow.The central tenet of the book, what he calls a ‘useful fiction’, is that we obviously have more than one way of thinking.

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