Matthew Lynn Matthew Lynn

The problem with a ‘no deal’ Brexit

There have probably been worse branding campaigns in history. Cadbury’s apparent attempt to drop the word ‘Easter’ from its egg hunts was a clunker of cosmic proportions. The launch of New Coke has found its way into the textbooks as a masterclass in how to trash one of the greatest brands in the world, and Nivea’s ‘White Is Purity’ campaign for its skin creams last year had to be dropped very quickly after the inevitable backlash.

Already a subscriber? Log in

Keep reading with a free trial

Subscribe and get your first month of online and app access for free. After that it’s just £1 a week.

There’s no commitment, you can cancel any time.


Unlock more articles


Matthew Lynn
Written by
Matthew Lynn
Matthew Lynn is a financial columnist and author of ‘Bust: Greece, The Euro and The Sovereign Debt Crisis’ and ‘The Long Depression: The Slump of 2008 to 2031’

Topics in this article


Don't miss out

Join the conversation with other Spectator readers. Subscribe to leave a comment.

Already a subscriber? Log in