The problem with a ‘no deal’ Brexit

There have probably been worse branding campaigns in history. Cadbury’s apparent attempt to drop the word ‘Easter’ from its egg hunts was a clunker of cosmic proportions. The launch of New Coke has found its way into the textbooks as a masterclass in how to trash one of the greatest brands in the world, and Nivea’s ‘White Is Purity’ campaign for its skin creams last year had to be dropped very quickly after the inevitable backlash.