Cosmo Lush

The promise of real profits from a weird virtual world

Cosmo Lush explores the bizarre byways of Second Life, the latest internet phenomenon, and explains how big brands plan to make money out of it

issue 11 November 2006

My name is Cosmic Finucane. I have lots of money, a body to die for and I’m building my dream house on an island with an ocean view. At least, that’s my alternative persona — sadly, a far stretch from the real me. He inhabits the internet’s hottest new phenomenon, the virtual world of Second Life.

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